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Beauty
Beauty & Wellness Briefing: When does it make sense for your brand to have an app?
Jun 13, 2023
Last week, Charlotte Tilbury Beauty unveiled a new digital strategy with the launch of an app, joining a small but growing group of beauty brands creating their own dedicated e-commerce apps. The app launched last week, adding to others from brands like Ipsy, Beautycounter, E.l.f Beauty and Mielle Organics hair care.
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