The thinking from Addition Elle was that most women shopping for plus-size clothing don’t get the same shopping experience as women shopping for “straight sizes” at places like Zara and Aritzia. While available options for these sizes in fashion have multiplied in the last few years, with companies like Good American and Hours hitting the market, plus-size departments are often lacking. To make shopping for plus-size clothes easier and more enjoyable, Addition Elle has updated its online experience.
In the last 18 months, Rocksbox’s private-label products, made up of eight different brands, have grown from 25% of its total inventory to 85%, and private-label products are driving about 85% of sales for the company.
At Glossy’s Future of Fashion Summit, marketers from direct-to-consumer, mass and luxury fashion brands will discuss how they’re responding to new competition and consumer expectations, and what they’re doing now to prepare for the industry’s next shakeups.
Join us at the Glossy Beauty Summit, where founders, CEOs and marketers will discuss how they’re responding to shifts in the worlds of beauty and wellness and discuss how they’re leading and planning for the future.
