Who What Wear has long been known as a place to read about fashion trends. But now, editor-in-chief Kat Collings wants the company to create fashion trends, as well. On August 5, the company will launch Who What Wear Collection, a new DTC fashion brand with Collings as creative director and Brianna Mobrem, president of parent company Clique Brands, as president. The brand will work on quarterly collections, released in three monthly drops. The first collection, available on the Who What Wear website, will be 27 pieces with prices starting...
We’re entering a new, more exciting era of fashion. Spotlighted in LVMH’s recent flurry of activity, overall industry priorities are shifting from holding true to longstanding traditions to empowering revered creatives to do...
At Glossy’s Future of Fashion Summit, marketers from direct-to-consumer, mass and luxury fashion brands will discuss how they’re responding to new competition and consumer expectations, and what they’re doing now to prepare for the industry’s next shakeups.
