Glossy Pop Newsletter: With celeb stylist Molly Dickson and fashion-forward denim, Madewell aims to reach a new, young shopper
Celebrity stylist Molly Dickson's new capsule collection with Madewell is designed to help the retailer draw in a new, younger and edgier audience. And thanks to her impressive client roster, including Sydney Sweeney, Mindy Kaling, Lucy Hale, Sadie Sink, Kelsea Ballerini and Cami Mendes, the latter of whom appears alongside her in the collection's campaign imagery, it's on track to do so effectively.