Ad rendering preventing in staging

Ad position: web_leaderboard_
search
Glossy Logo
Glossy Logo
Subscribe Login
  • Glossy+ homepage
  • My account
  • FAQ
  • Newsletters
  • Log out
  • Beauty
  • Fashion
  • Glossy+
  • Podcasts
  • Events
  • Awards
  • Pop
  • Shop
search
Glossy Logo
Subscribe Login
  • Glossy+ homepage
  • My account
  • FAQ
  • Newsletters
  • Log out
  • Beauty
  • Fashion
  • Pop
  • Glossy+
  • Events
  • Podcasts
  • Newsletters
  • Shop
  • facebook
  • twitter
  • linkedin
  • instagram
  • email
Influencer-Founded Brand Guide

Stephanie Zheng, Mount Lai: Influencer brand to know

By Gabriela García-Astolfi and Sara Spruch-Feiner
Jul 18, 2023  •  2 min read
  • Facebook
  • Twitter
  • LinkedIn
  • Reddit

This profile is part of the Glossy Pop Guide to Influencer-Founded Brands, covering the fashion, beauty and wellness companies started by people who built their careers on social media.  More from the series →

Stephanie Zheng created Jezie Jewelry, an e-commerce jewelry brand, at age 15. She went on to become a holistic esthetician and offered up her knowledge via her social platforms. Inspired by her grandmother’s jade-rolling habits, she launched her skin-care brand, Mount Lai, in 2017. Mount Lai offers a variety of products including natural stone gua sha, face rollers and topical solutions. Its stainless steel gua sha won an Allure 2022 Best of Beauty award. 

Platforms: Instagram, TikTok

Why did you decide to bring a brand into this crowded marketplace?

At its core, Mount Lai is a beauty brand inspired by my grandmother and the rituals she passed down to me. I grew up watching my grandmother incorporate jade rolling and gua sha into her skincare & wellness routine. She also taught me from a young age about the Traditional Chinese Medicine ideology of treating things from the root cause, rather than just the symptoms, and this holistic approach is something we incorporate into all of our products and formulations. So many of the ingredients we use in our skincare products like tremella mushroom and goji berry are inspired by the beauty superfoods I grew up eating in the dishes my family would make. It’s such an honor to get to share these parts of my culture with others!

What makes the brand different?

We have an authentic tie to the culture and heritage of the products we offer and take a modern approach to the ancient wisdom that’s been passed down, generation to generation. We prioritize quality, education and a thoughtful, intentional experience from the ingredients that we choose to the protective packaging our tools are housed in.

Fun fact:

My grandmother has been practicing jade rolling & gua sha for over 50 years!

Best seller:

The Gua Sha Facial Lifting Tool

All products featured on Glossy Pop are independently selected by our editorial team. However, when you buy something through our retail links, we may earn an affiliate commission.

More on influencer brands

  • Big brands are seeing declining wholesale revenue
  • Tracee Ellis Ross’s hair-care brand Pattern expands distribution to professional salons
  • Glossy Beauty Pop: 10 learnings about the power of the influencer from the inaugural event

  • Facebook
  • Twitter
  • LinkedIn
  • Reddit
Ad rendering preventing in staging

Ad position: web_rightrail_pos1
Related reads
  • Marketing Playbook
    How Touchland uses social media to make hand sanitizer a sell-out moment
  • Member Exclusive
    How Chriselle Lim and Vanessa Hudgens revamped and rebranded their beauty businesses
  • The Glossy Beauty Podcast
    Scotch Porter founder Calvin Quallis: ‘Beards have staying power’
Ad rendering preventing in staging

Ad position: web_rightrail_pos2
Latest Stories
  • Fashion
    Brands call for end to UK’s shopping ‘travel tax,’ as tourists choose Europe
  • Fashion
    Asics, On Running and Represent are among the fastest-growing streetwear brands
  • Member Exclusive
    Research Briefing: Farfetch reportedly exiting beauty business, as luxury shoppers spend more on luxury goods
Ad rendering preventing in staging

Ad position: web_bfu
logo

Get news and analysis about fashion, beauty and culture delivered to your inbox every morning.

Reach Out
  • Facebook
  • Twitter
  • Linkedin
  • Instagram
  • Threads
  • Email
About Us
  • Advertise with us
  • Digiday Media
  • Custom
  • Masthead
  • FAQ
  • Privacy Policy
  • Terms & Conditions
©2023 Digiday Media. All rights reserved.