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Beauty
Beautycounter partners with Ulta Beauty on exclusive retail expansion
Feb 22, 2023
On Feb. 26, Beautycounter will exclusively retail through Ulta.com before launching into 500 stores on March 5. The 10-year-old clean beauty brand will anchor Ulta Beauty’s Conscious Beauty program, which has become a cornerstone of the retailer’s merchandising strategy since its introduction in 2020.
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