- With new campaign, Kenzo looks to give fashion films a good name
On Friday night, Humberto Leon and Carol Lim debuted their sixth campaign film for the brand, titled “The Everything,” with three back-to-back screenings — the first, a press conference that concluded with a panel featuring the cast, including Milla Jovovich and “Insecure” actor Jay Ellis.
Glossy+: How to draw a crowd at NYFW Make it Instagrammable, and they will come. Saks Fifth Avenue’s theory for its New York Fashion Week Spring 2019 presence — a West Village townhouse outfitted with a DJ booth, a mirror tunnel and rooms designed to hype Saks’ top fall trends (the Wild Wild West room, for one, is...
- Untuckit expands to Canada but faces challenges in building a brand
For entrepreneurs looking to launch a direct-to-consumer brand, pinpointing a white space and then being first-to-market with the idea is the holy grail. Aaron Sanandres and Chris Riccobono, founders of Untuckit, the premier fashion brand focused on “shirts designed to be worn untucked,” did just that in the U.S. in...
- Influencers now drive nearly 70 percent of sales at Revolve
Revolve’s influencer strategy now pulls the most weight as part of the retailer’s overall marketing strategy, driving nearly 70 percent of all sales, according to Revolve. The company is projected to have hit $1 billion in sales in 2017.
- Suitsupply makes big bet on womens’ suits with global expansion
Suitsupply has long ignored buzz about the widespread casualization of workwear. Now it’s betting big on the fact that, like men, women want to wear suits.
- ‘We’ve only scratched the surface’: IMG Models’ Curve director on the state of size diversity in fashion
Ahead of fashion month, White discussed why the fashion industry has been slow to embrace size inclusivity, how she’s instigating change and why designers should hire curve models, regardless of their size run.
- ‘Fashion week will never go away’: A Slack Chat with the CFDA’s Steven Kolb
Steven Kolb, the president and CEO of the Council of Fashion Designers of America, joined Glossy+ members for a Slack Chat to discuss the current role of NYFW, the state of see-now-buy-now and the possibility of a move to a June-December fashion week schedule.
- Glossy+: Twenty years in, Lululemon looks to shake things up
Timed with the anniversary, taking place this month, the activewear brand is refreshing its signature "manifesto," a group of words and phrases reflecting the brand’s core values, which are popularly displayed in every store location. It's also featured on the brand’s iconic “shopper,” a shopping bag often reused as a...
- ‘Customers want storytelling’: Why retailers are giving brands new access to in-store associates
As fashion companies, including Gucci, DVF and Michael Kors, pull back on wholesale channels in favor of working more directly with consumers, department stores are strategizing to give them what they want — often, an opportunity to tell consumers who they are and why they’re worth shopping. An increasingly common...