For consecutive seasons, designers have been indirectly begging for an updated fashion calendar. A resounding message: Shifting the February and September fashion months to June and December will alleviate many festering frustrations.
Young direct-to-consumer brands, including Mack Weldon, Mizzen+Main, and MVMT, have launched loyalty programs. The programs allow them to lure customers with perks and price cuts, without resorting to brand-damaging sales events.
When we caught up with designer Dion Lee, mid preparations for his fall show, he explained why NYFW and wholesale partners are keys to his stateside expansion.
In late 2016, retail strategist Coral Chung and investor Wendy Wen entered the $11 billion dollar handbag market with a direct-to-consumer brand they developed to fill a void in the space: luxury handbags with ample room for a laptop and other modern-mom essentials. Twelve months in, Chung sat down with...
Fashion brands are increasingly killing their apps in favor of building strong mobile websites. But with an app-driven strategy fueling its current growth, Lilly Pulitzer has no plans to jump on the bandwagon.
Chriselle Lim joined us on the Glossy Podcast to discuss the path to longevity for influencers, the thing she wishes brands knew about influencer partnerships and the forthcoming micro-influencer shakeout.
Fashion brands have started adding vending machines to their sales channel mix, making it possible for consumers to shop a current style with the convenience of buying a bottle of water or a gum ball. Though some are clear marketing gimmicks, others are proving valuable retail outlets. The difference: The...
Fashion and music have long had a love affair, but the retailers cashing in on the relationship have only recently expanded beyond merch booths and mall stores. In the last five years, band tees have increasingly made their way into the inventory of luxury boutiques and department stores.
Fashion brands are taking new measures to ensure they deliver the perfect fit. In today’s volatile market, it’s just one more thing they can do to help stabilize their business.