‘There are a lot of uncertainties’: The impact of the first direct-to-consumer brand IPO Late last year, DTC footwear brand Allbirds surpassed a $1 billion valuation, making it one of the largest DTC success stories of the last decade. But while an eventual IPO from either Allbirds or one of the other comparable DTC juggernauts like Warby Parker seems inevitable, it won't necessarily open the...
DTC jewelry brand AUrate announces new funding and plans for international expansion DTC jewelry brand AUrate just received a $13 million funding round from investors Bluecrest Capital, among others. The next priority after securing this funding: international expansion.
While see-now, buy-now wavers in the West, emerging fashion markets are embracing it The see-now, buy-now business model, allowing customers to buy items as they hit the runway, is undergoing a transformation.
Vera Bradley’s modernization plan enters next stage after Pura Vida acquisition After several quarters of successful growth, Vera Bradley is attempting to turn its positive earnings into long-term success with the acquisition of millennial jewelry brand Pura Vida.
‘Competing for mindshare and market share’: W Concept aims to popularize Korean fashion in the states W Concept, a Korean ecommerce company dedicated to selling and promoting Korean fashion brands to U.S. customers, just added a new brand to its roster: the buzzy streetwear brand System.
Madewell partners with small-scale artisans in bid to grow local audiences On Tuesday, Madewell launched the second iteration of its Hometown Heroes Collective, a project that sees the brand partnering with small artisanal brands to help give them a boost in visibility and scale. From ceramics to jewelry, products made by these artisans can be bought from Madewell’s online store. I...
‘Jumping on bandwagons, not pioneering them’: What Prada’s late push into China means for the brand Italian luxury house Prada is finally getting in the same boat that many of its peers joined months or even years prior, by launching flagship stores on two Chinese e-commerce platforms: Secoo and JD.
Following Farfetch’s sustainable category launch, Net-a-Porter debuts Net Sustain Net-a-Porter's competitors have unveiled their own versions of a sustainability section, like Farfetch with its Conscious Edit, launched in April. Matches Fashion has a sustainability code of conduct it distributes to all of its brand partners, along with a survey they must fill out describing their sustainable practices. Among big...
‘It’s a different play for them’: Luxury brands are turning to mega-celebs to lure young shoppers Gen Z is set to become an incredibly important demographic for luxury brands in the next few years. In response, some luxury brands are turning to celebrities with gigantic followings among young people -- Zendaya, Rihanna, Taylor Swift -- in order to build up their Gen-Z credibility.