Luxury brands including Louis Vuitton, Fendi, Balenciaga, Dior, Stella McCartney and Gucci have joined TikTok this year, but more often than not, they've failed to be embraced by daily users. Fendi has around 57,000 followers and Balenciaga has 84,000, while fast-fashion brand Fashion Nova has more than 2 million followers.

On Wednesday, Swiss running shoe brand On opened its first owned retail property, a flagship store in New York City’s NoHo neighborhood. The store, spare and free of excess clutter, is built around a central thematic and technological concept: a wall fitted with hundreds of depth cameras and sensors that...

Jeremy Lowenstein, CMO of MeUndies, spoke at our monthly Glossy+ Talk event about how he's planning for 2021, prioritizing for the year, and best taking advantage of the changing way customers are shopping and interacting with brands.

This year, as sleepwear and loungewear have become standard uniforms for people working from home, and traveling to reunite with families is difficult, sleepwear is seeing a big boost in sales. As a result, brands are leaning even more heavily on their sleep categories.

On Thursday, direct-to-consumer sneaker brand Allbirds dropped a collaborative collection with sneaker designer Jeff Staple. Thus far, Allbirds has remained relatively distant from the sneakerhead world, favoring simple designs and relying on its popularity among the tech crowd.

The brand has promoted its gift options through email, SMS and Instagram. The homepage of its e-commerce site is also pushing gifting for the next month. Altogether, sales have increased 40% year-over-year since the new gifting options were introduced.

Even before the pandemic, swimwear brand Solid & Striped founder Sarah Landman knew her brand should expand beyond just swimwear. But when the time came where travel and beach vacations became impossible for most people and the swimwear market took a hit, that plan got accelerated.

The brands that made the shift are reporting rapid adoption by consumers, quick sellouts and lots of interest from brand partners. The platforms that make these marketplaces run, including the French company Mirakl, are also reporting big boosts in interest in their model. Since the summer, new brands like Nisolo...

Snapchat worked with Ralph Lauren in November and Jordan Brand in September on a number of initiatives, both on the main Snapchat app and with the platform’s subsidiary company Bitmoji. And on Thursday afternoon, Snapchat will roll out a third fashion partnership in three months with Levi’s.