For Jet, trying to compete with Amazon at its own game is a fool’s errand. Amazon has far too much of an advantage for Jet to overcome it as a general online retailer of choice. But Jet is not trying to compete with Amazon on its own terms.
Express has historically separated its products between day wear for going to the office and night wear for going out. But consumers now want clothes that can do both, along with more options and variety for what to wear to the office on a given day.
The Madewell men’s collection has been incubation for around two years, with teams working to come up with an identity for the men’s collection that is distinct from the brand’s womenswear but still recognizably sharing the same DNA.
Tmall has long been the premier window for non-Chinese fashion brands looking to sell in China, but today was all about the opposite: highlighting China’s own fashion brands and positioning them to sell abroad.
While fashion brands have long known the value of collaborating with a famous basketball or football player, American brands are finally coming around to something Europe has been capitalizing on for years: soccer stars.
On Thursday, Bloomingdale's opened The Carousel, a permanent fixture within its 59th Street flagship store in Manhattan and three other locations in New York and California. The Carousel will host a rotating curated pop-up shop with unique products and in-store activations. Every two months, visitors to The Carousel will be...
For all the design talent at these brands, it is a futile gesture to try and compete with Apple at their own game. So instead, brands have begun working with them.