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Like many other new content creators, Mireya Rios, 30, saw her TikTok career take off during the Covid-19 quarantine. Her videos that often feature ASMR and close-ups of product textures were a soothing respite from the realities of the pandemic. She now has 3.6 million followers and has worked with brands like Thayer’s Natural Remedies, Charlotte Tilbury and Philosophy.