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Siriano does some sort of product collaboration every year during Pride Month. Doing a collaboration, like his latest, with Burst Oral Care, allows him to raise money for organizations that matter to him. Through this partnership, Burst will donate $25,000 to The Trevor Project from the proceeds of the collaboration. This giveback element, Siriano said, is “probably the most important thing for me, as I get a little older and a little more established as a business. Youth are looking up to me a bit more now.”