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Arielle Charnas, also known by her blog-turned-brand name Something Navy, has 1.3 million Instagram followers who want to know the deets on every style she wears and product she uses. Her namesake brand, which launched independently in 2020 after a collaboration with Nordstrom, now has three storefronts. Recently, the brand rolled out a number of collaborations, including with Ba&sh, on a capsule collection of boots, and A Pea In The Pod, on maternity clothing. Its latest is with workout gear emporium Bandier, on an “ultra-urban and feminine collection that champions the dancer-off-duty within all of us,” according to a press release about the collection. The collection includes strappy sports bras accented by ruffles, wrap tops befitting a ballerina and cropped hoodies that are ready to be layered. We chatted with Charnas, one of Instagram’s earliest influencers, about her own use of social media, the last thing she bought on Instagram and this new collection of workout gear. The collection launched on Tuesday on bandier.com.
What’s the last post you DMed to someone?
What’s the last post you saved?
“If you know me, you know I am really into horoscopes and astrology.”
Who is your favorite person to follow?
I recently discovered Steve Cordony and absolutely love his content.
Who do you look to, to find out about the “next big thing”?
My sister Danielle, always!
What’s the latest thing you learned from her?
When styled appropriately, tube tops can be very chic.
What does being an influencer mean to you?
There’s no perfect definition of what an influencer is. For me, in those early days, it meant putting myself out there to share my fashion finds and styling advice with anyone who was interested. It evolved into building the massive lifestyle brand that Something Navy is today. I never set out to be an influencer, but am grateful that it is what enabled me to become an entrepreneur and to ultimately connect me with my incredible SN community. Everything I do as an influencer is for them.
What’s the first thing you check when you wake up in the morning?
I open my IG feed and usually head to Stories first, but I don’t necessarily go to anyone in particular. Of course, I check in on Something Navy’s IG a ton throughout the day.
What’s the last thing you do before you go to sleep?
We always wind down with a movie or a new show. We recently attempted “Squid Game,” but it was a bit intense for me.
What’s your guilty pleasure account to follow?
I could spend hours on the Humans of NY account.
What’s the last thing you bought on Instagram?
My Cube Safe!
If you had to name one piece from your Bandier collaboration that everyone should have, what would it be?
Definitely the catsuit — it is so flattering. We really nailed both the fashion and function with this one!
What was your favorite part of creating the activewear collection?
Getting to work with Bandier, a brand that has supported me professionally and personally since day one, in such a big way. It was a long time coming, and the opportunity to create product together has been incredibly rewarding — from [creating] the very first mood board to receiving each set of samples to shooting the final product on our SN model. Our teams have worked together in lockstep to perfect each piece, and the final result is beyond my wildest dreams.
What design or detail are you most proud of?
We love the rich colorways for fall and the overall NYC-ballet-‘80s vibe of the collection. Every piece is fun, fearless and super feminine! Best of all is the fit. I cannot wait for my community to get their hands on these pieces. I hope every woman feels comfortable and confident. That is always the goal.
What’s your favorite workout these days?
I love dance cardio. Megan Roup is always my go-to, as my audience knows. I also love pilates and core strength training. Right now, I’m focused on toning my core after having a third child, but doing it at my own pace and giving myself grace if I just can’t get to a workout one day. I’m grateful for Bandier and their incredible network of trainers who I often use.