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Fashion
‘LV fatigue’: Was Louis Vuitton’s livestream on China’s Kuaishou a turning point for luxury?
Jul 6, 2021
Kuaishou, which translates to “quick hand,” is a Chinese short-video platform and a nemesis of TikTok’s local version Douyin. It was an unexpected platform choice for Louis Vuitton as its content is known for being geared toward China’s mass market, with audiences in less populous and less developed regions.
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