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On Tuesday, Glossy hosted the premiere Beauty Pop event, bringing together brands and influencers for a day of meetings, intimate discussions, panels and networking. During speaker sessions related to building meaningful connections, brand executives and influencers discussed the hows and whys of partnering in authentic ways.
In Glossy’s second annual list of top marketers in beauty and fashion, we're spotlighting the people generating the most buzz – socially, fiscally or virally – for their respective brands.
In the space of a year, L’Oréal has gone from letting fans purchase certain products from brand pages to sponsoring one of the biggest trends on the app: #TikTokMadeMeBuyIt.
Brands need influencers more than ever, and that isn’t likely to change any time soon. So what are brands doing to get ahead of the competition? What trends are shaping influencer marketing in 2022, and what challenges lie ahead? Glossy's Influencer Marketing Forecast event answered these questions and more.
Stadium Goods launched its newly renovated and expanded Soho this week. Founded in 2015, The company began by specializing in sneaker and streetwear resell. But the company has been moving into the apparel space in recent years — a shift the company wants to capture in its physical presence.
Marketers discussed ways into the metaverse, among other topics, at Digiday Media's CMO Summit.
Saks introduced the complimentary styling service, powered by 3-year-old online styling platform Wishi, last week. It’s the latest among retailers that have recently launched or fine-tuned a fashion styling service with a human touch, the likes of which have long been out of reach for the everyday shopper.
In an email announcing the layoffs, which was obtained by Modern Retail, Glossier CEO Emily Weiss, said: “We have made the incredibly tough decision to part ways with over 80 members of our Glossier team.”