This profile is part of the Glossy Pop Guide to Influencer-Founded Brands, covering the fashion, beauty and wellness companies started by people who built their careers on social media. More from the series →
Ava Lee grew her following based on skin care videos on her @glowwithava TikTok account, where she has well over a million followers. But she’s just as passionate about foods that promote glowing skin. And so when she decided to launch a brand, ingestibles were the perfect fit, based on her Korean upbringing and her mom’s wisdom about the category. Lee’s brand, ByAva, seeks to give its customers attainable ways to achieve #JelloSkin — the hashtag that helped cement its founder’s social media success.
Platforms: TikTok, Instagram, YouTube
Why did you decide to bring a brand into this crowded marketplace?
I wanted to bring holistic eastern practices to the west and formulate something that truly does not exist in the market. Not only did I want to bring products that felt familiar to a lot of immigrants in the US, but also educate new audiences about eastern cultural practices. From there, I am formulating products with an eastern spin on flavor and habits.
What makes the brand different?
No one else is doing it the way we are! Elixirs that seem approachable and powders that truly have the best of the best packed in one sachet.
Fun fact:
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I am trilingual.
Best seller:
Resilient skin elixir
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