This profile is part of the Glossy Pop Guide to Influencer-Founded Brands, covering the fashion, beauty and wellness companies started by people who built their careers on social media. More from the series →
Ava Lee grew her following based on skin care videos on her @glowwithava TikTok account, where she has well over a million followers. But she’s just as passionate about foods that promote glowing skin. And so when she decided to launch a brand, ingestibles were the perfect fit, based on her Korean upbringing and her mom’s wisdom about the category. Lee’s brand, ByAva, seeks to give its customers attainable ways to achieve #JelloSkin — the hashtag that helped cement its founder’s social media success.
Platforms: TikTok, Instagram, YouTube
Why did you decide to bring a brand into this crowded marketplace?
I wanted to bring holistic eastern practices to the west and formulate something that truly does not exist in the market. Not only did I want to bring products that felt familiar to a lot of immigrants in the US, but also educate new audiences about eastern cultural practices. From there, I am formulating products with an eastern spin on flavor and habits.
What makes the brand different?
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No one else is doing it the way we are! Elixirs that seem approachable and powders that truly have the best of the best packed in one sachet.
Fun fact:
I am trilingual.
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Best seller:
Resilient skin elixir
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