Inside London Fashion Week: David Koma tackles accessories, designers leverage AI Accessories have been a growing brand focus on runways and in earning calls over the last year, and the London catwalks built on the trend. Designers including Simone Rocha and David Koma expanded their accessories offerings for fall 2024.
Inside Gymshark’s development of the first wig-proof gym headband With its Diffuse Sweat headband set to launch in the U.S. this month, 12-year-old British fitness brand Gymshark brought insights from its diverse team and their experiences into product development. The product launched in the U.K. and the E.U. on February 15, followed by the U.S. on February 19.
As London Fashion Week celebrates 40 years, the BFC turns to supporting phygital designers On Friday, Syky — the digital fashion collective run by Alice Delahunt, formerly the chief digital officer at Ralph Lauren — is returning to London Fashion Week for its second season of hosting the “World Collide” event showcasing phygital design. This season, the event will host its first public sale of...
LFW designer Patrick McDowell: ‘It’s hard running a brand — many designers are struggling’ Ahead of their runway show on Saturday night, which will be held in collaboration with the Guildhall School of Music in London, designer Patrick McDowell sat down with Glossy for a London Fashion Week edition of the Glosst Podcast.
NYFW Briefing: Collina Strada’s Hillary Taymour on the cost of fashion shows Hillary Taymour, the designer behind 15-year-old Collina Strada, has previously been outspoken about the high costs of runway shows. And, as she tells it, NYFW isn't a suitable marketing tool for every brand.
How fashion brands rode the Super Bowl wave This year's halftime show featured Usher wearing designs by Ib Kamara’s Off-White, among other popular fashion brands, but it wasn't the event's only fashion moment.
Boss embraces large-scale holograms for new campaign featuring Gisele Bündchen Boss is featuring model Gisele Bündchen and actor Lee Minho as 20-meter-high holograms projected in London's Potters Fields Park, beside Tower Bridge. The activation, which is running from Wednesday evening until Thursday morning, is meant to promote the brand's spring-summer 2024 collection and announce model Gisele Bündchen as a Boss...
Luxury Briefing: How LVMH is tackling luxury returns with AI “Currently, depending on which brand it is, the return rates [for LVMH brands] are typically between 20-30%,” said Anders Lange, LVMH in-house Committee member, who guides the strategic retail direction for Louis Vuitton, Christian Dior, Givenchy and Sephora, among others. “And for every return on that, there's 14-15% return fraud."
Zachary Prell’s second menswear act champions comfort and versatility After shuttering his namesake brand last year due to structural issues caused by the pandemic, according to the designer, Zachary Prell is back with a new luxury menswear brand celebrating the Lower East Side.