Menopause has become a category unto itself, within beauty and wellness. And the brands making it mainstream are increasingly popping up at Target and Ulta Beauty.

Jones Road, Brown's comeback makeup brand, is having a major moment, going viral on TikTok and selling out of products. Maybe it's the unexpected thrill of seeing Bobbi Brown herself on TikTok, dispensing her trademark no-B.S., natural-is-best beauty advice.

Living Proof, the hair-care brand born out of MIT in 2005, is introducing itself to a younger audience with a new campaign and a new celebrity face, Lily Collins. Its new campaign, called ‘We Have Haircare Down to a Science,’ will live across platforms including billboards in NYC and L.A.,...

Loren Gray has been working with Revlon since 2020, but this is the first time she's designed a product of her own. We chatted with the mega-influencer about the new collection, the process of creating (and naming) her own shades and her love for low-rise jeans.

At the forefront of defining the Gen-Z brand is Experiment, a beauty brand that soft-launched in November 2020 and made its official debut [nearly two years later] on Thursday. The brand launched, and then re-launched, with just one product: an endlessly reusable, slime green silicone sheet mask, cheekily named Avant Guard.

Happy 4/20. This year, you can celebrate with three new kush-scented fine fragrances from the cult-favorite brand Boy Smells, which defines itself as existing "beyond the gender binary."

Jennifer Fisher has been making jewelry for 17 years. Her hoops have maintained their cool factor and are either worn or coveted by fashion fans in the know. Now, Fisher's entering the beauty industry with one product, a 10-milliliter rollerball perfume oil simply called "My Scent."

Kim and Khloé Kardashian, Megan Fox, and JLo are among Andrew Fitzsimons' extremely famous clientele. Now, he wants to provide a taste of the glamour he's known for to the masses with his new namesake hair-care brand, Andrew Fitzsimons.

Whether your hips are ready or not -- mine, personally, are not -- fashion brands, and particularly denim brands, have decided the low-rise jean is back. And celebrities from Julia Fox to Dua Lipa and even the fictional characters of "Euphoria" agree, too.