On March 19, the platform announced the launch of a beta program allowing the customers of more than 20 beauty and fashion brands to shop, check out and manage orders within the app.

Wellness is a bonafide movement, and indie beauty brands have been eager to find ways to become associated with the $1 trillion beauty-wellness market.

Direct-to-consumer hair-care brand Function of Beauty is expanding its international presence. To do so, it is building out its shipping and manufacturing logistics in order to serve a wider customer base.

As the brand is going offline and entering new markets, it's looking to gain control of its image by creating more content in-house.

On the heels of approximately $3 million in fresh funding, wellness-inspired skin care brand Skyn Iceland is looking to transition the business from a startup into a growth-oriented enterprise.

A key result of the site relaunch is that there's now more emphasis on Face Haus aestheticians, as the company works to further integrate employees into its marketing across channels.

Josh Wood Colour, a U.K-based. at-home hair dye brand by celebrity colorist Josh Wood, raised a $6.5 million dollars Series A on March 10 to propel the brand’s global growth and accelerate its digital innovations. The funding round was led by Index Ventures. which counts Farfetch and Glossier in its...

Beauty brands utilizing augmented reality ads in Facebook’s newsfeed might just be the next significant innovation in digital advertising.

The Fenty effect may have ushered in an era of diverse foundation shades, but with 40 or more options, it also allowed for a larger margin of error within shade matching for customers. For its part, Il Makiage is launching on March 7 a foundation-matching quiz (with a proprietary algorithm) and a try-before-you-buy program...