Part of the viral nature of TikTok is built into its user experience, which allows people to quickly flip or slide to the next video and allows users to organically see content in their feed from accounts they are not subscribed to, unlike platforms like Snapchat or Instagram.

First, there was the fragrance brand Kayali, launched in November 2018 by Huda Beauty. Then came Clarins with the January launch of My Clarins,  aimed at millennial women. Tarte debuted a lower-priced brand, Sugar Rush, in February, followed by Glossier with its expansion into more cosmetic products with Glossier Play...

Luxury German skin care brand Augustinus Bader came to fame with just two face products. After launching its third, a body cream in July, the brand is now looking to solidify its viral cult-status.

The New York-based brand that touts an aristocratic Italian heritage is updating its social media outreach to center on Gen X and debuting anti-aging products.

New York Fashion Week continues to be grounds for activism and difficult conversations.

Beauty brands are evolving their communication strategies to prove to customers that they represent more than product.

It may have taken 20 years, but Bluemercury is getting into the loyalty program game.

Private equity has been gaining a larger foothold in the CBD space, despite cannabis's still opaque legal regulations. Investors often have a shared hope of growing a brand that will be ripe for acquisition when beauty conglomerates and CPG companies are ready to take the leap forward.

This brand marks the beginning on Inter Parfum’s new global direct-to-consumer business, according to Greg Reznik, managing director of Inter Parfum Inc.