Ernest Supplies, a natural skin-care brand founded in 2013, is launching at Target on Tuesday with an exclusive diffusion line meant to offer clean beauty to men at more accessible, mass-retail prices.
Editorial content via tutorials, Q&As and first-person essays have always had their place in the beauty industry, primarily in print magazines and online publications. But for some retailers, like Violet Grey, Goop and Net-a-Porter, editorial content is the key driver behind their e-commerce businesses.
Since its expansion into the U.S. in July, Elemis has been focused on appealing to younger, modern consumers. This has entailed revamping its brand image and updating its e-commerce functionality to be more mobile-friendly
Jeffree Star Cosmetics worked with ICI Paris XL, a luxury cosmetic and perfume retailer, and the retailer’s parent company A.S. Watson, to use predictive analytics to create a personalized email campaign.
Madison Reed said the money would be used to rapidly open more of its brick-and-mortar color bars. It will also launch new products, break into television advertising (starting in March) and end its wholesale partnerships with Sephora and QVC in order to sell exclusively at Ulta Beauty.
Briogeo, the natural hair care brands that sells at Sephora, Space NK, Revolve and Nordstrom, launched two wellness products in mid-January, representing its first foray into the category and a new burgeoning area for wellness.
Historically, dental floss, toothpaste and teeth whitening have been relegated to the oral health section of drugstores, but the divide between these consumer-packaged goods and beauty is becoming increasingly blurred.
Curology, a startup selling telemedicine dermatologist services and personalized prescription-strength acne products, is looking to expand its focus. Next up for the brand is anti-aging products, as it hopes to capture aging and older customers.
The influencer marketing economy has long operated under an opaque set of rules, regulations and pricing standards, and companies including indie brand Makeup Geek have expressed frustrations with the necessity of participating. In response to that frustration, Makeup Geek has found it necessary to diversify its channels for reaching customers...