‘Carbon38 for men’: Retailers are zeroing in on the growing men’s activewear category Outside of Future Proper, men's activewear has been a growth category for numerous retailers. Stitch Fix said that men’s activewear is its highest demand category from users. In its most recent earnings report, Lululemon CEO Calvin McDonald said that men are a priority and that he plans to double the...
Frame bets on clienteling to bolster sales in new stores Many of the brands that are expanding retail, like Frame and Suitsupply, have attributed their success in the space to a focus on clienteling. With most stores running on reduced capacity and requiring social distancing, customers are increasingly making shopping appointments when in the market for a specific product.
With gyms just reopening, Equinox is taking a big bet on e-commerce Last week, Equinox made its first big foray into e-commerce with The Shop, curated and launched by the company’s vp of retail Annie Walters. The e-commerce shop brings together more than 80 brands across apparel, wellness and skin care, as well as Equinox’s own branded products.
Cuup CMO Abby Morgan: ‘To do marketing well, you need to create the trends your audience will latch onto’ Abby Morgan, co-founder and CMO of bra brand Cuup, has spent the two years since the company's launch working with her team to unify the company's marketing across platforms including Snapchat and Instagram, while making each audience feel catered to in a unique way. In the latest Glossy Plus Talk,...
American department stores are lagging behind on sustainability efforts At department stores like Saks Fifth Avenue and Bloomingdale’s, elaborate packaging has always been a part of the luxury experience. But with e-commerce far outstripping brick-and-mortar sales for most retailers, including department stores, the excess waste created with deliveries is piling up. The EPA said in May that packaging makes...
Inside eBay’s plan to snag more holiday sneaker sales For eBay, the beginning of the holidays was the perfect time to introduce authentication. The company finally announced on October 12 sneaker authentication for products over $100, which will launch later this month. It's an offering that has been standard at other resellers for years. EBay was one of the...
From Supreme to Gucci: How North Face uses big-name collaborations to drive ‘brand heat’ On September 23, The North Face posted a short video on its TikTok account that instantly drew a lot of attention: It featured a flag waving on the top of the mountain, with both the North Face and Gucci logos on it. It signaled its next collaboration -- the fourth...
How Steve Madden and Michael Kors are tackling diversity-focused recruitment Like many fashion brands, Steve Madden has spent the past few months looking for ways to improve diversity and inclusion within the company, particularly when it comes to recruitment. While the brand typically recruits through job boards like Indeed and LinkedIn, as well as referrals from current employees, starting this...
Why aren’t more brands setting up resale programs in-house? Resale’s biggest resource drain is that each product is a unique SKU. Most brands are built to sell products under a single SKU, all in the same condition and requiring only a single product code, a single set of photos and a few size charts, whether they’re selling dozens, hundreds...