Female Founder Collective launches educational platform, 10th House 10th House is a formalized online educational platform where female founders can take workshops on topics including fundraising, CRM and product development. There are also chatrooms related to specific topics like fundraising, lists of resources and discounts on business platforms.
Google announces a slew of shopping updates to improve discovery for small brands On Thursday, Google announced a slew of new features aimed at making Google Shopping easier for brands to use and break away from the crowd.
Madewell rolls out formal ambassador program, Madewell Fam Madewell CMO Derek Yarbrough said the goal of Madewell Fam is top-of-the-funnel brand marketing and awareness, focused on appealing to the values and causes that are important to the brand's audience. Madewell selected four influencers, all of whom had worked with the brand before, to be part of the inaugural...
Despite the shift to WFH, fashion brands are investing in new office spaces While fashion brands in the U.S. are working hard to reopen stores, they've been slower to move their employees back into offices. But, now that vaccinations are becoming widespread and business is happening IRL, some have made the decision to reinvest in office space.
Foot Locker is winding down Footaction, increasing focus on digital and dropship The company has five brands across its portfolio, Foot Locker, Champs, East Bay, Kids Foot Locker and Footaction. Starting this month and over the next two years, one-third of the total 272 Footaction locations will be transitioned into Foot Locker stores, the rest will be closed and the brand will...
‘You can’t enter a new market without a store’: Inside Officine Générale’s global expansion plans French luxury brand Officine Générale does most of its business in its home country, but with a new round of funding from American investor Untitled announced on Friday, founder Pierre Mahéo is aiming to expand the 9-year-old brand globally.
Rothy’s launches men’s with plans to make sales ‘as big as women’s’ Rothy’s has had years to establish itself in the women’s footwear business, but new svp Chris Hull, who quietly joined the company in October, is spearheading the brand’s launch into an entirely new category: men’s sneakers.
Luxury brands are taking over New York storefronts to encourage retail foot traffic Walking through New York City over the last month, locals and visitors were treated to the sight of leading luxury brands featured in first-of-their-kind storefront takeovers. With vaccinations on the rise and warm weather incoming, brands know consumers are desperate to be out and about. And among go-to destinations are...
Ralph Lauren expands its made-to-order business with custom polos On Tuesday, Ralph Lauren announced its first step into large-scale made-to-order clothing with the launch of bespoke polo shirts. David Lauren, the company’s chief innovation and branding officer and vice chairman of the board, said the move will both improve the brand’s sustainability credentials and be good for business.