Ministry of Supply expands with launch of sub-brand Great Auk Outfitters Ministry of Supply is taking its first step towards being a multi-brand company with today’s launch of Great Auk Outfitters. Great Auk Outfitters is launching with a single product: a parka made completely without any animal products, including the oft-used goose down.
Why the new generation of wearable tech has legs Similar to other trends in fashion that launched with high expectations then fizzled, wearable tech has held on, despite flack and naysayers. And new entries in the space suggest there's new potential for the category. Big companies like Google, luxury houses like Montblanc and sportswear giants including Nike are all spending...
As jewelry slows down, David Yurman is leaning into men’s business to stay ahead of competitors Men’s has increasingly become an important category for David Yurman. In the past few years, diamonds and platinum jewelry have emerged as big trends in the company’s men’s category, and men’s jewelry has started to sell at higher rates to both women and men customers. In response, David Yurman is...
‘A litmus test for Black Friday’: How U.S. brands got in on Singles’ Day On the beginning of Nov. 11, or Singles’ Day as it has come to be known, Chinese e-commerce giant reported $1 billion in sales in the first minute of the day. Within the first hour, that number ballooned to $12 billion before finally ending the full day at a record-breaking...
Why Gap is banking on the questionable spinoff of Old Navy Art Peck’s departure comes at a time when Gap and all of its brands, even Old Navy, have been hit with tough times and declining growth in sales. Spinning off Old Navy, the one bright spot in Gap’s portfolio, was part of Peck’s plan to revitalize the company. But under...
Why Adidas sees sustainable products as a ‘growth opportunity for years to come’ In 2015, when Adidas first launched its Parley for the Oceans line of sneakers, made from recycled ocean plastic, they sold only a million pairs. In 2019, Paul Murphy, senior PR manager for U.S. sports at Adidas said he expects to sell 11 million.
How resellers are elevating their tech tools to stay ahead of competition On the top floor of The RealReal’s Madison Avenue store, opened May 1 this year, senior valuations manager for jewelry Katie Ward has a 60x magnification lens that lets her spot the minuscule details of a sapphire ring. Those differences -- a small round spot that indicates the gem was...
Brands are linking influencers and Instagram Checkout to drive sales Brands can grant influencers and collaborators access to the store, making their products shoppable from the partner's account in addition to their own. Ultimately, the goal for brands using Instagram Checkout is bringing customers' point of sale as close as possible to where they're already browsing for discovery and making...
Zac Posen is the latest mid-size luxury brand to be squeezed out by conglomerate giants Last week, Zac Posen announced the shuttering of his company House of Z -- including Zac Posen, affordable handbag line ZAC Zac Posen and Saks-exclusive contemporary brand Z Spoke -- citing the difficulty of the current fashion market and his inability to find a partner that could help bring the...