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The makeup brand onboarded with the social app’s shopping platform five months ago, as one of its earliest testers. The mascara will be available solely on TikTok for 48 hours beginning July 26, before it is available at Benefit's other retailers and even its own retail and e-commerce channels. To make as big of a splash as possible, Benefit will go live on TikTok Shop for 24 hours, at the start of that 48-hour period, making it the first beauty brand to do so. During the two days, the brand will also offer a TikTok-exclusive product bundle pairing the new mascara with its Get Unblocked Makeup-Removing Cleansing Oil for $30, compared to $67 if sold separately.