Pop

YouTuber-turned-Gen Z-icon Emma Chamberlain has made relatability the core of her personal brand. This comes in the form of regularly documenting her acne struggles and, through solo drives, scouring Los Angeles for the best coffee. “Very quickly, I realized how powerful it was to be open about how imperfect life really is,” said Chamberlain, 19. “I do my absolute best to be 100% myself on camera -- no acting, no sugarcoating. I talk to the camera like I’m talking to a friend.”