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For our newest series, we’re asking influential people how they’re using social media, including who they last followed and the meme they last DMed. Today, a snippet of our chat with Hyram Yarbro, mega-”skinfluencer” (6.7 million followers on TikTok, 1.2 million followers on Instagram) and founder of Selfless By Hyram, which recently revealed it sells a tube of its Retinol & Rainbow Algae Repair Serum ($30) every minute.
What’s your favorite social media platform and why?
YouTube would have to be my favorite social media platform, because it allows me to deep dive into topics and really explore ingredients, products and my opinions. YouTube is the reason I’m here today, and I love the connection I have with my audience there.
Who’s the last person you followed?
I recently followed NikkiNasty on TikTok. She’s an amazing YouTuber. I love to watch for her authenticity and genuine voice. I’m really drawn to her ethics and morals.
What’s the last TikTok you sent to someone?
I sent this to my best friend and cracked up, because Soju is one of my favorite types of alcohol.
What’s the last post you DMed?
I also sent this to my best friend who loves to cook because it looks absolutely delicious!
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What’s the last post you saved?
A subscriber made this art piece of me, and I think it looks incredible.
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Who on social do you wish was your best friend?
Truthfully, the people I follow the closest on social media are Emma Chamberlain and Simply Nailogical (Cristine Rotenberg). I’ve been able to connect with both of them and they’re incredibly kind. While they’re not my best friends, I do consider them friends, and I’m so grateful.
What meme or TikTok best describes your life right now?
Any TikTok video with “Roman Holiday” by Nicki Minaj playing behind it. It reflects chaos and honestly, I feel like my life is insanely busy and chaotic right now.
Who do you look to to find the “next big thing?”
Within the skin-care space, I often look to chemists to find what the next “hot” ingredients or innovation is. Some of my favorites include Kenna, The Eco Well and LabMuffin Beauty Science.
What’s the last thing you do before you go to sleep?
Honestly, I know it may not be the most healthy thing, but I like watching TikToks before I go to sleep. I feel like I don’t have a lot of time throughout the day to watch TikTok, but they always make me laugh and ease up before I fall asleep.
What’s your guilty pleasure follow?
I absolutely love watching house and apartment tour videos. I don’t have the intention of purchasing a house, especially at the price point of the ones I view. But I love imagining what life would be like living in different kinds of homes.
What’s the last thing you bought because of social media?
I actually purchased an adjustable height desk! When I’m up working late at night I often fall asleep in my chair, so being able to stand and work keeps me awake.