Pop

When Deepica Mutalya first went viral, she was a senior manager of brand development at Birchbox. In a YouTube video, Mutalya demonstrated how to use red lipstick to conceal dark undereye circles on her South Asian skin. Today, Mutalya has 352,000 followers on Instagram, 290,000 on YouTube, and a successful beauty brand, Live Tinted, which launches on QVC tomorrow.