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Sephora is not the only international retailer setting its sights on the U.K. Oh My Cream, the 10-year-old French beauty concept store that has 22 locations in France, opened its first store in Notting Hill, London, as well as a dedicated U.K. e-commerce site, on Sunday. A second boutique will open in Chelsea in November, as part of a larger expansion into the country.
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