Brands like Coach and Crocs are investing in virtual stores for the holidays, aiming to outperform last year's e-commerce site engagement and sales through fantastical recreations of their own boutiques.

Innovation and sustainability are becoming more entwined, as companies like On Running, Allbirds and Athleta focus their product design and development on getting the best of both worlds.

Head-to-toe looks and immersive role-playing games on Roblox are becoming more attractive opportunities for brands, especially as the gaming platform gains popularity, making it harder to stand out.

After Ditte Reffstrup and her husband took ownership of Ganni in 2009, they transformed the small Danish brand into a destination for consumers seeking the “cool girl” aesthetic. It opened 20 stores in 2022.

Since joining Puma 10 years ago, Anne-Laure Descours has established an innovative, sustainability-focused supply chain that's heightened the brand's appeal among Gen Z.

At Levi's, Katia Walsh has grown the AI and data team, streamlined processes across the supply chain, implemented demand pattern forecasting and incorporated AI into business operations across the board.

In December 2021, Nike acquired collectible sneaker retailer and NFT platform RTKFT, co-founded by Benoit Pagotto. Nike now leads the metaverse fashion sector with $185 million in NFT sales.

Among companies driving fashion’s circular economy is Finland-based materials company Spinnova, with Janne Poranen at the helm. This year, Poranen led partnerships with Adidas and Marimekko to create quality garments out of wood pulp.

Twelve-year old On Holding AG, founded by Olivier Bernhard and backed by Roger Federer, entered its IPO in September 2021 with a $6 billion valuation. For 2022, it’s projecting net sales of $1.1 billion.