How J.Jill is leveraging survey data to cater to its Gen-X audience J.Jill, the Massachusetts-based fashion brand that caters to women ages 40-plus, has set its sights on better understanding its customers through the use of data. Based on its findings thus far, it's updated its marketing, developed new products, expanded its size range and refreshed the in-store experience.
Fashion Briefing: Brands are launching resale as platforms stop accepting unsold inventory Brands are launching branded resale to sell their older pieces. That's both as marketplaces refocus on sourcing supply from individual sellers and as "archive fashion" gains traction among shoppers.
Exclusive: Alo Yoga launches Alo Atelier luxury collection Following the launch of a luxury aprés-ski collection at New York Fashion Week in September 2022, activewear brand Alo Yoga is now introducing an expanded line of luxury occasionwear called Alo Atelier.
Beauty brands are letting customers co-create products to fuel loyalty Five-month-old beauty brand Kiki World is focusing its customer engagement efforts on product and marketing co-creation. Beauty brands including Topicals, Dieux and Bread are also testing co-creation with their community members, via the digital platform Try Your Best.
Mersea launches denim in bid for customer loyalty Launching denim is considerably risky for brands. For one, its return rates are among the highest of any fashion category. But at the same time, it can facilitate great brand loyalty. Once customers find a denim style they like, they tend to return to the same brand to buy their...
Returns, brand longevity and emerging marketing channel advice from the Glossy Executive Roundtable On Wednesday, along with Hervé Léger, Glossy hosted the latest Glossy+ member-exclusive Executive Roundtable event, at Hervé Léger's showroom in NYC's Empire State Building. Attendees included dozens of executives from fashion brands, retailers and agencies, who participated in a lively discussion about the challenges facing the industries and the strategies...
Civil Pleasures wants to make cigars fashionable Is it possible to make cigars chic in a largely non-smoking society? Cigar brand Civil Pleasures is trying to do just that, including by inviting people from the fashion industry to be part of its debut marketing campaign.
From Tube Girl to Sophia the Robot: Inside Boss’s tech-fueled runway show Ahead of the brand's September 22 fashion show in Milan, Boss's marketing and set design teams leveraged AI and technology to pull off their vision for a “Techtopia” setting. The office-style spring 2024 collection, along with the technology-led set, were meant to represent the workplace of the future where AI, nature...
As Amazon attracts Coach, the platform is becoming a fashion brand hotspot On September 29, Coach started selling on Amazon. The company follows Levi Strauss & Co., Gap and Victoria’s Secret & Co., which have all set up shop on the site since 2019.