Glossy Pop Newsletter: Donni Davy changed makeup, and with Half Magic, the ‘Euphoria’ look is here to stay While fashion trends have come from the small screen into the real world plenty of times, it has been less common for makeup trends to transcend in that way — let alone to even be as noticeable as "Euphoria" allows (and wants) its makeup to be.
Influencer Chloe Morello and manager Ashley Villa launch beauty brand Sireni Influencer Chloe Morello is introducing Sireni, which she views as establishing a new category within the beauty space. The inspiration for the brand, fittingly, came from a video Morello created, in which she shared her tips for an "overnight overhaul" — that became the name of the brand's first product.
Glossy Pop Newsletter: How brands are approaching their responses to Roe v. Wade I have been watching the beauty and fashion industries. As both markets sell primarily to women, I wanted to see which brands would speak up and use their platforms to make a statement, announce a donation, direct their community to resources — or some combination of the three.
How Canopy is using collaborations to market humidifiers as a beauty product Though "air care" brand Canopy launched with a humidifier in October 2020, it aspires to be viewed as a beauty brand. Canopy is not alone in positioning clean, humidified air as a wellness essential. "Air care" has become a category in itself.
Glossy x Launchmetrics Research: Eye gems have gone mainstream In the years since "Euphoria" premiered, the once "out-there" style of makeup featured in the show has gone mainstream, with eye decals, adhesive gems, stickers and other iterations on the trend becoming widely available by a variety of brands.
These are the brands that have responded to the threat to Roe v. Wade On May 2, the Met Gala was interrupted by breaking news from Politico. "Supreme Court has voted to overturn abortion rights, draft opinion shows," read the headline. In the days that have followed, a small group of brands have responded. These brands have taken to Instagram to make a statement.
Gabrielle Union joins Dove’s #DetoxYourFeed initiative Actor Gabrielle Union has partnered with Dove and its Self-Esteem Project to encourage parents to talk to their kids about "detoxing" their social media feeds. Launched in 2004, the Dove Self-Esteem Project invests in body image and appearance research.
Glossy Pop Newsletter: ‘Not So Pretty’ drives TikTokers to question talc and throw out their makeup The HBO Max docuseries led some TikTokers to toss their makeup in the trash in fear, while others took to the platform to try to dispel some of shocking elements of the show.
Hairstylist and brand founder Andrew Fitzsimons on taking to Instagram in defense of Roe v. Wade "It's hard to focus on something as surface as beauty or fashion when something like this happens. As a feminist, I chose to speak up because that's what has to happen."