Indie brand Allies of Skin targets Gen-Z ‘skintellectuals’ with sub-brand As Gen-Z consumers have shown an awareness of skin care at a much younger age than their millennial predecessors, cult high-end skin-care brand Allies of Skin is rolling out a new line targeted for this younger demographic.
‘I want to build something for the future’: Chantecaille doubles down on Asia stores While U.S. physical beauty retail remains crippled by the Covid-19 pandemic, Chantecaille is betting on an Asia rebound.
John Boyega’s split with Jo Malone points to systemic industry issues John Boyega's decision to end his brand ambassador partnership with Jo Malone points to several wider issues in global brand marketing, including credit and compensation for creators of color and a lack of diversity in international ads.
Female-founded DTC brands work to get out the vote for 2020 election With two months to go until the November 2020 U.S. presidential election, female-founded startups are participating in a get-out-the-vote effort with The Verticale.
Beauty goes bespoke: Pure Culture is the newest custom skin-care startup With a dauntingly massive range of products and ingredients now available to consumers, a new skin-care brand joins the ranks of customized DTC brands offering a simplified, personalized approach.
Charlotte Tilbury ramps up TikTok influencer marketing in a bid for Gen Z Thanks to its association with A-listers like Kim Kardashian, Amal Clooney and Miranda Kerr, newly acquired beauty label Charlotte Tilbury had strong associations with millennials. Now, it is setting its sights on Gen Z.
How digital beauty publication Byrdie is adapting to 2020’s upheavals As both traditional and digital lifestyle publications struggle with lowered ad spending during the Covid-19 pandemic, online publication Byrdie is doubling down on digital.
Oral care is a pandemic bright spot for beauty As hygiene-related products have remained a resilient category during the Covid-19 pandemic, oral care is giving a boost to beauty.
Facials finally return to New York after concerted campaign After nearly half a year of closures due to the Covid-19 pandemic and a public campaign coordinated by industry professionals, estheticians are finally allowed to return to work in New York.