Long the go-to for wedding and home decor mood boards, Pinterest is rolling out a set of features tapping into the power of influencers that fuels other social platforms' success.
As the fate of TikTok in the U.S. continues to hang in the balance, brands have been forging ahead with campaigns to earn engagement numbers among Gen Z.
Beauty subscription brand Ipsy has launched a new partnership with Khloé Kardashian in an appeal to its core millennial base.
As Gen-Z consumers have shown an awareness of skin care at a much younger age than their millennial predecessors, cult high-end skin-care brand Allies of Skin is rolling out a new line targeted for this younger demographic.
While U.S. physical beauty retail remains crippled by the Covid-19 pandemic, Chantecaille is betting on an Asia rebound.
John Boyega's decision to end his brand ambassador partnership with Jo Malone points to several wider issues in global brand marketing, including credit and compensation for creators of color and a lack of diversity in international ads.
With two months to go until the November 2020 U.S. presidential election, female-founded startups are participating in a get-out-the-vote effort with The Verticale.
With a dauntingly massive range of products and ingredients now available to consumers, a new skin-care brand joins the ranks of customized DTC brands offering a simplified, personalized approach.
Thanks to its association with A-listers like Kim Kardashian, Amal Clooney and Miranda Kerr, newly acquired beauty label Charlotte Tilbury had strong associations with millennials. Now, it is setting its sights on Gen Z.