While optimistic about Microsoft’s proposed acquisition of TikTok, the app’s top influencers are weighing their options on newly launched competitors including Instagram Reels, Triller and Byte.
After teaming on makeup collaborations with Anastasia Beverly Hills and Too Faced, beauty influencer Jackie Aina is branching out into fragrance and self-care with the launch of her first brand, Forvr Mood.
Despite the weekend’s TikTok ban scare, mega-influencer Addison Rae’s new beauty brand Item Beauty is joining the rapidly growing group of TikTok influencer beauty brans.
Ulta Beauty's expansion of clean beauty offerings continues with the launch of Gen Z-focused startup Kinship Skincare on Wednesday, as the clean beauty world moves into more accessible price points.
As the beleaguered department store industry searches for new ways to drive e-commerce sales, Macy’s is expanding its online ambassador program to capitalize on the growth of social shopping.
President Donald Trump’s statement on Friday that he would be “banning” TikTok in the U.S. via an executive order -- since revised to a 45-day deadline for a Microsoft acquisition -- has everyone in the TikTok ecosystem weighing their options.
As male consumers develop increasingly sophisticated skin-care routines, the female-centered clean beauty industry is hoping to branch out.
Music-focused creative agency Movers+Shakers has emerged as the go-to TikTok source for beauty brands.
Patrick Starrr’s new beauty brand One/Size rolled out color cosmetics today in 523 Sephora stores in North America, online at Sephora.com and on the brand’s DTC site.