Knot Standard, a made-to-order menswear brand founded in 2012, has been doing customization since day one. But now the brand is taking that idea to the next level, making the online and in-store shopping for its customized products as seamless as possible. This week, the brand will be rolling out...

Laws of Motion, a DTC womenswear brand, launched last week with its hero product, "The Alpha" dress. The brand spans sizes 00 to 24, offering 99 micro-sizes within that range. Think bra company ThirdLove offering half cup sizes in its bras, but for dresses.

Brands from Rent the Runway to Lulu's are seeing big benefits across the board using customer photo reviews: pictures the customer posts of themselves wearing the item, usually with the size purchased and the customer's measurements posted alongside the photo.

In an effort to bring the brand back in favor with shoppers -- and more importantly, win over some younger customers -- Hush Puppies is rolling out a new line of shoes called the “The Power Walker.” It's more affectionately known by the brand as the “grandpa shoe.” The Power...

As a nearly 60-year-old heritage brand, Jack Rogers realized last year that while the brand was resonating with consumers up and down the East Coast, from New Hampshire and Maine to Florida, it wasn't doing enough to connect with the rest of the country, and the world. It also needed...

While the pop-up shop continues to be a go-to strategy for brands, especially direct-to-consumer companies with no physical retail footprint, they come with their difficulties. For those that are successful, the long lines to get inside and make a purchase can deter customers. That, coupled with the rise in the likes...

Last week, news broke that private equity firm Sycamore Partners offered to purchase the struggling Chico’s FAS Inc., parent company of Chico’s, Soma and White House Black Market. The offer comes at an interesting time for Chico’s. Just two weeks ago, the company soft-launched a new brand, TellTale. It’s dedicated...

Two years after joining the Tapestry Inc. family, and following years of heavy discounting and lackluster sales, all signs point to a successful turnaround for Kate Spade.

As consumers think more about the impact their fast-fashion shopping habits and discarded wardrobe pieces have on the environment, more brands are committing to help cut back on that textile waste. It's worked to attract new, eco-conscious customers.