Kate Spade is adding a new strategy to its playbook, partnering with Refinery29 on a series of 60-second Instagram-first videos that are being pushed out through Refinery29’s Instagram platform, not Kate Spade’s.

The strategy is a new one for the company, but one that comes with many benefits for Mr. Larkin and its customers. Larkin wanted to launch the collection as a way to sell high-quality clothing at a more affordable price point.

The idea for the program came roughly five years when Arc’teryx started thinking about how to improve the lifecycle of its backpacks, insulated jackets, shell jackets and more. As the quality of the products get better, people could wear them for longer. But then there were some who would buy...

While sales can be big for these artists, the pop-ups and merch also work to build demand and brand buzz. The exclusive nature of these ventures takes note from typical streetwear drops, popular among Gen-Z shoppers, where items are limited and often sell for double, even triple, the price on resale...

As the world of ecommerce continues to grow, hitting $517.36 billion in U.S. sales in 2018, and digitally-native, millennial and Get Z customers increasingly spend their money online, fashion retailers are finding new ways to drive conversion rates. For many, buy-now-pay-later services from companies such as Sezzle and Afterpay are...

Looking to fill a gap in content created by YouTube beauty influencers, Gucci Westman unveils a new channel dedicated to clean beauty, wellness and makeup tutorials.

Barry’s Bootcamp's next move in the apparel space takes a page out of the playbooks of big fitness apparel brands like Adidas with its long-term Stella McCartney collaboration and Puma with its capsule collection by Karl Lagerfeld. It's taking on high-fashion.

In the last 18 months, Rocksbox's private-label products, made up of eight different brands, have grown from 25% of its total inventory to 85%, and private-label products are driving about 85% of sales for the company.

Of the 28 members in the Libra Association is luxury technology platform Farfetch. It’s the association's only fashion-related company. Other members include Visa, Mastercard, Uber, Lyft and Spotify. All founding members made an investment of at least $10 million to be part of the Libra Association. In the coming months,...