J.D. Ostrow, chief marketing officer at Theory, joined Glossy+ members for a Slack Chat to discuss the importance of creating a community, providing experiences in stores, and streamlining processes and communication in-house.

Fashion can be stifling, so designers are increasingly looking to other industries to get their creative fix. For many, that means collaborating with a beauty or home decor brand. Mike Eckhaus and Zoe Latta, the founders of American label Eckhaus Latta, however, are looking to the art world, teaming with...

With retail competition heating up, brands are upgrading their online shopping experience. After all, getting customers to an e-commerce site is one (increasingly costly) thing, but getting them to then spend is quite another. Sealing the deal requires a site that’s, at the very least, on par with the competition....

On August 1, the Santa Monica–based luxury sleepwear company opened the doors to its first standalone store, in New York's Nolita neighborhood. Named The Bedroom, the store is designed to look like a bedroom, with a bed, nightstand and plants serving as the centerpiece. A key purpose is to attract...

The in-store strategy, which The RealReal tested out in its first brick-and-mortar store in New York City before opening in L.A., relies on customer data management systems, heat mapping and RFID technology to sell both in stores and online.

From influencer tutorials and shopper reviews to AR apps and chatbots, there’s no shortage of tools assisting online beauty shoppers. But for personal recommendations, product comparisons and reassurance on buys being considered, shoppers are turning to store employees, which retailers are now offering up in place of traditional customer service...

As the cost of online advertising soars, brands are finding alternative ways to acquire customers and drive traffic to their e-commerce sites. Untuckit, the 8-year-old fashion brand best known for its men’s button-downs, has found luck with TV commercials.

As Gucci’s revenue keeps growing, the brand is formulating a new direct retail playbook.

Net-a Porter is betting on the fact that even brides-to-be don’t have time for a traditional luxury shopping experience. Though the retailer has been carrying bridal gowns since 2010, this year marked its biggest investment and bridal launch to date.