Fashion brands are linking with gaming apps to acquire customers With the retail landscape in a state of flux, brands have increasingly revamped their sales-channel mix to meet customers where they are. And many are playing games on their phones. As tech companies roll out games with shopping and marketing capabilities, fashion and beauty brands are getting in on the...
Aldo head of omnichannel Gregoire Baret: More than 70% of in-store shoppers browse the website first In this week’s episode of the Glossy Podcast, Hilary Milnes sits down with Gregoire Baret to discuss how Aldo internalizes innovation, what role the physical store plays today and how successful brands are keeping up with evolving customer behavior.
Experience per square foot: Inside retail’s shift from stock to space Lately, mall developers can’t stop talking about their projects’ public spaces. And fashion brands opening stores seem more excited about their decor than their product selection. As the physical retail landscape evolves, there’s been an overall shift away from product. Brands are working to strike the right space-product balance, but...
Hudson Yards CMO Stacey Feder: ‘Rethinking your business is critical’ On this week’s episode of the Glossy Podcast, Hilary Milnes sits down with Hudson Yards’ chief marketing officer, Stacey Feder, to discuss the planning process that went into building and marketing the new development, the way Hudson Yards works with retailers and the evolving meaning of “experiential.”
Digitally native brands want to open stores, and companies are helping them figure out how As direct-to-consumer retail platforms look to scale, they’re seeing opportunity in traditional, multi-brand stores that are working to prove their relevance.
1 year in: How swimwear brand Summersalt cracked high-touch customer service at scale “We realized there was no way we could leave [customer service] to even an army interns or treat it like an afterthought,” said co-founder Reshma Chamberlin. “It’s really the bedrock of what we built and were trying to build, and we had to find a way to respond to customers...
‘Failure is almost certain’: Holding companies are leveling the playing field for young brands Opening stores and linking with wholesale partners are becoming assumed steps for brands working to maintain their trajectory. And leaning on a holding company -- which provide cookie-cutter support to a pool of brands, thereby eliminating at least some opportunity for originality in doing business -- is catching on.
‘We have nothing to lose’: Modcloth is gearing up for a Walmart-free future “I can confirm that Walmart has received outside interest from buyers for Modcloth,” said Silvia Mazzucchelli, Modcloth’s CEO since April, when asked on Friday about Walmart’s potential sale of the company. “We are in the process of exploring potential opportunities.”
How URBN’s newest retailer is attracting direct-to-consumer brands Being a 50-year retail company has its advantages. For URBN, the umbrella company of Urban Outfitters, Free People and Anthropologie, among others, it’s meant being able to attract the talent pool and brands, and fund the infrastructure needed to hit the booming clothing rental market running.