Sarah Flint and CEO Mary Beech: ‘2020 was the year we built the foundation to really scale’ “Heels are pumps were still our top-selling category,” said Sarah Flint, founder and creative director of her namesake brand, on the latest Glossy Podcast. “There is not a real explanation for that, other than maybe women buy with their hearts more than their heads sometimes.” Even so, the brand rounded...
Fashion Briefing: Gen Z and streetwear are driving a shift to genderless fashion As the top streetwear retailers have rolled out new data, activations and directions since the start of the year, it’s become clear that all have realized the opportunity in consumers beyond the male shopper. And they’re going after them.
‘Waste-free delivery and easy returns’: Olive wants to solve the pain points of buying fashion online On Wednesday, Olive launched as a cardboard delivery box alternative for fashion shoppers seeking more convenience and sustainability. For members who download the app or Chrome extension, the company compiles their fashion purchases across retailers into a single tote, or “shipper,” to be delivered at a chosen cadence. The tote...
Drest founder Lucy Yeomans: ‘There’s been a massive shift in how luxury brands speak to consumers’ Formerly editor-in-chief of Porter magazine and British Harper's Bazaar, Yeomans had to get acclimated to the fast-paced gaming world: “I'm used to being somewhere where you develop an app and you move on, and you come back to it maybe three years later,” she said on the Glossy Podcast. “In...
Fashion Briefing: How brands are leaning into the NYFW e-commerce opportunity As brands attempt to bounce back from 2020 and the buzz around fashion weeks fizzles, designers still opting to host a show or presentation are rethinking its purpose: Rather than a marketing opportunity, it’s a time to drive sales.
Will K-fashion take off in the US? Timed with its 10-year anniversary, South Korean fashion brand Greedilous launched in the U.S. last month via a direct-to-consumer e-commerce site selling its made-to-order styles. It marks the first time the brand has been available to U.S. shoppers, despite that it’s shown at New York Fashion Week, collaborated with locally...
M.M.LaFleur CEO Sarah LaFleur: ‘We have this opportunity to rewrite the rules’ of workwear Workwear was different when CEO Sarah LaFleur launched M.M.LaFleur, her fashion brand targeting working women. “Dresses were the majority of our business [in 2013],” she said on the Glossy Podcast. “We didn’t even have pants until 2016.” But now that working from home has become the norm, the brand has...
Fashion Briefing: Can fashion’s momentum around inclusion hold on? For Black designers, fashion companies’ quick moves to right the ship on diversity following the killing of George Floyd spelled big opportunity through, for example, newly opened doors and available training. But, the road to true inclusion quickly called out the need for an industry-wide united front.
Rails founder Jeff Abrams on ‘cautiously moving forward’ with physical retail expansion When Jeff Abrams launched L.A.-based fashion brand Rails in 2008, centered on shirts with a “super-soft handfeel,” he couldn’t have predicted the great demand for comfortable clothes in 2020. But the cashmere-like fabric that first catapulted the brand into the market is now driving exceptional sales for the company.