Inside Billie’s ambitions to become a 360-degree personal-care brand On Tuesday, Billie expands outside of subscription razors, shaving cream and body care to offer dry shampoo, face wipes and lip balm. This is its first product expansion after P&G announced its intent to acquire the DTC company in January.
Sustainability efforts expand beyond products and into brick-and-mortar As sustainability becomes a focal point for fashion products, brands and retailers are starting to adopt practices in-store. Founded in 2005 as a sustainable shoe brand, Veja opened its first store in the United States on March 3.
Vault launches with $30 million in funding to target men’s wellness On Thursday, Vault, a new men's health and wellness company, launches with $30 million in Series A funding. It launches with the idea of modernizing the approach to men's wellness. Vault is aiming for share of the telemedicine market currently occupied by Hims, Ro, Manual and Asystem.
Men’s brands test the appetite for advanced skin-care routines Over the last 12 months, a bevy of brands tailored to men have launched with the idea of elevating the basic routine from face wash and moisturizers to include face and sheet masks, pore strips, serums, eye creams and more. Altogether, these brands are seizing upon the momentum of the...
‘TikTok has taken over our lives’: What happens when a beauty product goes viral When Rachel Roff, founder and CEO of skin-care brand Urban Skin Rx, walked into the brand’s Charlotte, North Carolina office on Jan. 7, she knew something was different. The brand's viral occurrence on TikTok has put into motion a positive pandemonium within Urban Skin Rx’s office, impacting supply chain, operations,...
How Wander Beauty co-created its latest product with customers The brand’s new Wanderess Escape palette is the first permanent eyeshadow palette, as previous editions were special editions. After prolonged requests from customers, Wander Beauty opted to make a permanent version by soliciting customers to help them.
Naturopathica is the latest to take on acne via clean beauty On Tuesday, clean skin-care brand Naturopathica launched a collection of five products including a tea, a cleanser and a mask. It's the first time the brand is addressing acne in its 25-year history. As the clean beauty category has matured, customers are more frequently turning to indie brands for acne...
There’s a new class of science-backed beauty brands Step-aside, dermatologists. An emerging group of science-backed brands is leveraging their research lab credentials rather than a medical degree or practice.
Kiehl’s and Lancôme trial virtual customer service As e-commerce purchases continue to overtake in-store purchases, the Australian division of Lancôme and Kiehl’s is trying to mimic the brick-and-mortar experience in its e-commerce customer service strategy. Since Lancôme and Kiehl’s implemented virtual customer service, both brands have seen a 430% increase in purchase rate when a customer chats...