Inside Madison Reed’s AR strategy Madison Reed, the digitally-native hair-dye brand, has long integrated AR into its omnichannel strategy. But the use of AR became a particular strength for the company when it had to temporarily close its 20 salons, due to Covid-19. Amy Errett, Madison Reed founder and CEO, is clear in her vision...
Do refillable beauty products make sense? Refillable beauty faces a larger customer acquisition issue, given that refillable products tend to cost more at the onset and offer less expensive refills. Still, the conversation around refillable beauty products does not seem to be slowing down, which begs the question of how far it can go in making...
Skin-care brand Sand & Sky adds to Ulta’s clean beauty assortment Clean beauty brands across the board are seeing a growth in sales since March, despite an industry-wide decline in skin-care sales, which fell 18% year-over-year in the second quarter, according to NPD data.
Credo launches Exa, an inclusive private-label makeup brand With 43 shades priced at $38, Exa is joining a nascent but growing list of inclusive clean foundation brands, such as Bite Beauty (with 32 shades), which expanded to foundation in January. Credo, which launched in 2014 and has nine stores in cities like San Francisco and New York, recently...
Legacy grooming brands refresh products as new competitors flood the market As indie men’s grooming brands have cast their attention beyond disrupting shaving products, they are forcing heritage grooming brands to finally evolve their product portfolios. On Monday, Unilever-owned Axe body spray brand released two lighter scented products across deodorant and body spray using for the first time essential oils and...
Edgewell acquires men’s grooming brand Cremo for $235 million The ability to help leverage Cremo to help with the rest of Edgewell’s portfolio is likely a strong motivational factor. Edgewell previously stated that its desire to acquire Harry’s Inc. was motivated by the digitally native company’s branding expertise.
Mario Tricoci Salon rebrands as salon industry faces rocky road to recovery By rebranding from Mario Tricoci Salons to Tricoci Salons, the intention is to separate the man from the brand as a way to shore up its legacy and heritage, said Mario Tricoci, Tricoci Salons founder.
Beauty industry resumes brick-and-mortar expansion plans despite Covid-19 According to industry data, commercial real estate saw its first annual decline in prices since 2011. Activity in the U.S. commercial real estate market plunged 68% in the second quarter of the year.
Bluemercury launches crowdsourced campaign Each person received a box of new products and brand launches, such as Glowscreen sunscreen from Supergoop and setting powder from makeup brand Hourglass. Participants were asked to submit their own looks using the products.