‘Violet Grey 2.0’: The luxury beauty retailer charts a new path to growth Luxury retailer Violet Grey is building on its content-first strategy with two new monthly series, while simultaneously exploring private label products and joint venture e-commerce partnerships.
L Catterton-owned medspa Ideal Image ramps up expansion Ideal Image has been on a path of brand transformation for the last three years, where it has expanded its service offerings, lowered prices, and is now leaning into rapid market expansion.
Frank Body sets sights on $100 million in sales Frank Body, the Australian brand best known for its coffee ground body scrubs, expanded its portfolio further into clean body care on Tuesday, as the company intends to ramp up its revenue growth over the next three years.
Beauty & Wellness Briefing: Can media-led beauty brands compete? So when Bona Fide Beauty Labs PS LLC., which produced and sold Beauty by PopSugar filed for Chapter 7, there were many people who asked what went wrong.
Inside Urban Decay’s TikTok campaign for Black History Month The initiative began on Jan. 28, with Urban Decay field team member and makeup artist Joda Jackson prompting people to, “Show me you’re making Black history, without telling me you’re making Black history,” and sharing her own answer.
Old Spice opens first flagship barbershop, in Ohio Though Old Spice offers an e-commerce direct-to-consumer sales channel, the barbershop flagship is the first standalone brick-and-mortar store from the P&G-owned heritage brand.
Codex Beauty Labs updates product packaging to highlight clinical results In a step toward more transparency, clean skin-care brand Codex Beauty Labs is taking a nutrition label-inspired approach to its product formulations.
Mass beauty brand Yes To hits refresh on products, packaging The mass beauty space is going through fundamental transitions across various retailers. With clean and natural beauty serving as tablestakes for the beauty industry, brands like Yes To have to supercharge their efforts to stand out among buzzier new brands.
Glossier You and the power of digital-only fragrance Fragrance category sales declined 8% in 2020, according to NPD Group, in part due to the struggles of shopping online. Yet, Glossier You sales have grown by double-digit percentages every year since launching in 2017, and in 2020, it was one of Glossier’s top-five products based on revenue.