Too Faced will text customers up to three times a week with new product launches and gift-giving ideas, and open up a path for conversation by asking them who they're shopping for.

Once tied to Baja hoodies, Bob Marley posters and monstrous bongs bought at local bodegas, marijuana use is shelling off its dorm-room feel and stepping into art and design-led aesthetics. Leading the charge are newer dispensaries, which are incorporating fashionable designs and color palettes, including rich jewel tones and velvet...

Nest works with livestream company Bambuser to host streaming on the brand’s website and to simulcast the shows to TikTok and Facebook; recordings are kept on the website afterward. Episode themes have included holiday entertainment and education about scent diffusers, and they've featured co-hosts including photographer Gray Malin, with whom...

Housed on a non-shoppable website, Maybelline Virtual Loft allows consumers to explore new products, play in-program games, use Maybelline services, chat with their friends and join in on exclusive online events. Visitors can partake in a virtual scavenger hunt, try on virtual Halloween makeup looks and explore products.

Cycle syncing involves modifying what you eat, how you exercise and even the beauty products you use according to what phase of your hormonal cycle.

As TikTok’s role in consumer engagement grows, the #CSuite campaign provides an opportunity for Clinique to further engage with Gen-Z consumers in several ways, from product discovery and trend-spotting to entertainment and personal connection.

The 20-year-old company, founded by dermatologists Dr. Katie Rodan and Dr. Kathy Fields, has long operated in the skin-care space through its namesake brand. The new hair care line, launched October 22, consists of eight items, including two regimens for hair volume and smoothing and two styling products, all focusing...

Over the past two years, the hair-bonding category has seen a dramatic increase in players and innovation, with brands like K18 and Epres arriving on the market. Legacy brands like Redken and L’Oréal have also created their own products within their existing brands. Subsequently, Olaplex stock dropped 45% on Wednesday...

Booking Botox is about to become much easier.