Hero Cosmetics created its sampling program in order to provide an incentive for customers to shop on its website and also to help create a customer relationship. So far, Hero is working with Hum Nutrition and E Nature to offer samples, instead of offering its own product, in the hopes...

By focusing on the $4.2 trillion dollar wellness market, brands are attempting to avoid the pitfalls that traditional fitness tracker companies like Fitbit have experienced in the past with slow growth due to a niche focus on performance-oriented devices.

The brand managed to drive $6 million in sales in the first 6 months by initially employing growth hacking tactics like rapidly experimenting with who it was targeting with its video content to grow sales as much as possible.

Hair-care brand Amika has decided to go all-in on influencers. For a recent Sephora relaunch, it worked with 40 unpaid influencers and 10 paid influencers to raise awareness among target consumers, generate engagement and to drive in-store and online purchases.

The new store features the first-usage of four different technologies by CoverGirl, including augmented reality and machine learning. There are augmented reality booths that allow customers to try on makeup looks and a virtual greeter called Olivia co-created with Google and employs machine learning capabilities, in addition to booths for...

As Clinique rounds out its 50th year of existence, the brand is in the process of repositioning itself in order to remain relevant to its young customer base.

In four months, Wander Beauty  found that 17 percent of its customers engaged with the chatbot and made a purchase, compared to the industry benchmark of 2 percent.

As Reddit looks ahead to 2019 for growth in its advertising division, it is looking at its beauty communities -- one of its most popular, with 33 million collective monthly page views -- as a key opportunity for monetization.

The new clean skin-care brand, the name of which has not been disclosed, will have "accessible” prices and launch in 1,500 unnamed retail doors (and a total of 2,000 within two years). It will be followed in early 2020 by a prestige color cosmetics brand.