In an industry landscape in which regional beauty rituals and products have come to dominate store shelves, made-in-Italy beauty marketing is ripe for its own moment. Beauty Made in Italy, a new program formally launched this month between the Italian Trade Commission and Cosmetica Italia, serves as a launch pad...

The expanding pool of natural beauty companies is facing problems many never bargained for, including ingredient contamination and environmental factors prohibiting a consistent flow of resources. As a result of the growing need to access more naturally-derived ingredients, many beauty brands are turning to vertical integration to alleviate sourcing issues...