How Rodan and Fields crowdsources product ideas Skin-care brand Rodan & Fields has launched a new program, called Concept to Commerce, to solicit new product development ideas to keep a competitive edge in the beauty industry.
Beauty roundtable: How brands are fighting back against counterfeit products While handbags are the most counterfeited item on earth, cosmetics are in the top-five, according to the Organisation for Economic Co-operation and Development. And, according to a study published earlier this month, IP infringement protection agency Red Points saw a 40% increase in detections of fake beauty items on Instagram...
Why beauty brands are creating their own podcasts There is a good reason podcasts are being leveraged as a new marketing tool. First, they’re more popular than ever: at least 40% of Americans who are at least 12 years old — approximately 120 million people — have listened to a podcast at least once. But rather than telling a brand...
Goop sets its sights on men’s wellness On Wednesday, the brand debuted a podcast called Goopfellas and a new men’s vertical on Goop.com. A monthly men's-focused newsletter will debut June 5. Goop sees 2.5 million unique visitors a month and 23% of Goop’s existing audience is men. The podcast and web content will focus on a variety...
Clean beauty brand Frank Body adds hair care to portfolio Frank Body, the clean Australian beauty brand known for coffee body scrubs, has expanded its assortment to hair care.
Eos lip care leans on influencer collaborations for its newest collection In an effort to elevate the development and communications of an inaugural collection of lip products called Flavor Lab, 13-year-old Eos has decided to work with influencers to co-create products for the first time.
‘The definition of masculinity is shifting’: How The Estee Lauder Companies is approaching male beauty The Estée Lauder Companies' portfolio brands are currently rejiggering how they think about male consumers and exploring how they can bring men into the conversation.
At-home beauty services company Glamsquad extends its reach with makeup products Glamsquad, the at-home beauty services platform, is rounding out its business with the launch on Thursday of four beauty products, including a setting spray, lip balm, highlighter and primer.
‘This will cut through the clutter’: Lime Crime debuts AR app to communicate its story On May 15, Lime Crime launched an app to enable augmented reality entertainment on its packaging and in-store displays. The app, available for both Android and Apple iOS, works with two products — the Venus XL II eye shadow palette and Softwear Blush — as well as in-store gondolas for...