Beauty insiders weigh in on whether or not to pay influencers The birth of Instagram gave way to a new type of advertising in the form of influencer marketing and it has been a hotly debated topic ever since. Glossy examined this practice by asking brands to weigh in on the benefits and detractions of paying or not paying influencers.
How Peach and Lily is using a new pop-up to gather customer data The five-day pop-up, which opened Wednesday, will offer ticketed educational workshops (tickets are $40, but attendees receive a $39 skin-refining serum) and a free panel, plus photo opportunities with peach trees and three different stations for data gathering. The three stations are focused on scent, texture, and sneak-peeks at Peach...
St. Ives launches new campaign to spotlight its natural ingredients St. Ives has long positioned itself as a Swiss brand combining natural ingredients and science-backed technology, but although it has imported Swiss ingredients and maintained a small lab in Scion, Switzerland, it was founded in Chatsworth, California. Rather than promote its Swiss connections, as in the past, it is now...
Goop builds out podcast network with a new beauty show Beauty is 43% of Goop’s revenue and experienced 52% growth over last year; beauty sales have increased 900% over the last three years.
How Harry’s developed and merchandised its new hair-care line Harry’s received feedback from over 3,000 men through face-to-face research, in-store shop-along interviews, in-office concept testing and at-home product trials for its hair care line that launched in June.
How Chanel’s beauty products propel its continued growth Chanel stands out among its luxury peers because of its steadfast refusal to sell clothing, leather goods or jewelry online. The exception to this is its beauty and fragrance products -- and based on its recent activities, it appears that beauty is the linchpin behind such growth.
Lightspeed Venture’s Nicole Quinn on investing in Lady Gaga’s Haus Laboratories Nicole Quinn, a partner at Lightspeed Ventures Partners, led the investment in Haus Beauty and previously backed Gwyneth Paltrow's, Goop. Other notable Quinn investments include Rothy's, Zola and Calm.
French clean beauty brand Bastide tackles ‘authenticity’ with skin care launch On Thursday, the 26-year-old brand that was bought and relaunched in 2015 by Frederic Fekkai and his wife Shirin von Wulffen, is expanding to skin care.
Clarisonic launches rewards program amid crowding in the facial devices market Facial brush device brand Clarisonic has launched a rewards program, designed in part to encourage usage among consumers, an issue that the device industry has struggled with.