The brand, founded in 1994, has historically sold its product through wholesale channels like Walmart and Walgreens ,but was ramping up its marketing efforts ahead of the holiday season in the third quarter of 2018. However, its fulfillment and distribution center could not keep up with the incoming e-commerce orders.

On Thursday, health and nutrition retailer Vitamin Shoppe is launching a new store concept to position the company as a specialty destination for beauty.

While skin-care quizzes have become a mainstay of the online shopping experience, their usefulness to brands has matured beyond customer experience or better product recommendations for customers. Companies such as Curology and Unilever have started to lean on them as an asset for product development and new category expansion.

The buildout of in-store studios comes at a time when Morphe is rapidly building out its global retail presence.

Rethink Soft, which began Thursday, Oct. 4, is meant to challenge the notion that the term “soft” is a pejorative connoting weakness. Within the beauty industry, indie brands have been the groundswell for hot issues like diversity and inclusivity and conglomerate-owned brands have started to integrate more progressive ideas around...

Square, the payment processor and point of sale company popular with small businesses, announced today it is opening up its business to CBD brands. Nearly 12% of Square's business is comprised of beauty and personal care brands.

Full-sized beauty product subscription box BoxyCharm is expanding its offerings by allowing customers to receive foundation and concealer products, but will also share proprietary data with brand partners to assist them in improving their e-commerce sales.

WeChat has become a dominating force in the Chinese social media and e-commerce ecosystem, alongside others like Weibo (the Chinese version of Twitter), Baidu (their answer to Google), Alibaba’s TMall and Taibao shopping platforms and Xiaohongshu which is also called Red or LittleRedBook (which is like TripAdvisor but for beauty...

Heyday plans to do this by sharing macro-level customer information and offering its employees as product testing focus groups. On Tuesday, the company announced it is the exclusive retailer for indie brand Onekind, building on other various exclusives, such as Ursa Major’s face lotion launch in July or a CBD...