Week in Review: Adidas’ nude campaign, Prada’s video game partnership and the shuttering of InStyle This week, Adidas advertised its new sports bra campaign with a series of nude photos, Prada partnered with French video game publisher Ubisoft on an in-game event, and the fashion publication InStyle had its print magazine shut down.
From Ralph Lauren to Thom Browne, luxury brands are rapidly expanding their store footprints In earnings calls and statements throughout January and the beginning of February, luxury brands including Versace, Thom Browne and Gucci have all made plans to open bigger and more numerous stores, betting on a return to in-store shopping to pay back that investment. With luxury spending fully recovering in 2021,...
Simon Property Group’s Q4 2021 earnings call, annotated Looking at Simon's earnings and forecasts offers a good read on where retail in the U.S. is headed in the coming years. We've transcribed the company's fourth-quarter earnings call and annotated it with thoughts, comments, clarifications and links to relevant stories.
Nike’s StockX lawsuit shows there are still rifts between brands and resellers Resellers, by their nature as the secondary market, are fully dependent on brands for their lifeline. StockX does not exist without a steady supply of new, hyped Nike sneakers that customers clamor to get their hands on and turn to StockX to find. But when resellers claim too much ownership...
‘Huge disappointment’: Inside the customer backlash to MeUndies’ NFT announcement On January 27, the DTC underwear brand MeUndies posted on Twitter that it had joined the Bored Ape Yacht Club, an NFT collection and community centered on slight variations of the same image of an ape. The reaction the company received was less than positive. Within a few hours, the...
How fashion brands are communicating price hikes to customers The strains on the global supply chain coupled with inflationary pressures have made life difficult for fashion brands. Increasing costs of shipping, materials and production have forced many to increase prices. The decision to go there is difficult, as is navigating how to communicate the changes to customers.
Week in Review: Lunar New Year, fashion x sports, Capri Holdings and Zegna In this week's episode, they take a look at fashion brands' attempts to get in on Lunar New Year and capitalize on big sporting events, including the Olympics and the Super Bowl. They also provide an update on Capri Holdings and Zegna, based on the companies' latest earnings reports.
How fashion brands are scouting for metaverse talent Brands can’t just ask for “five years experience” with a concept that’s barely a year old. To find the right talent, fashion companies are broadening their search horizons, seeking people with a mix of tech skills that they hope will help them adapt to a rapidly growing, and rapidly changing,...
Clothing repairs are brands’ easier, cheaper path to circular fashion While luxury brands like Dior and Chanel have offered repairs for decades, mainstream brands like Uniqlo, Arc’teryx and Madewell have all begun offering quick repair services in-store in the last six months.