The modernization of James Bond’s brand partnerships James Bond, super spy and embodiment of British sophistication, is no stranger to product placement. From the very first Bond film, the character has always been dressed in Savile Row suits and driven British cars like the famous Aston Martin. With one of the character’s defining features being his exquisite...
Suitsupply’s Fokke de Jong: ‘Don’t expect supply chain costs to normalize for another year’ Fokke de Jong, CEO of Suitsupply, said the brand has seen shipping costs increase -- in some cases, quadruple -- and also delays in shipping, across the board.
Nike lost 10 weeks of production to Vietnam, Indonesia factory shutdowns Nike's revenue growth has come at a time of increased supply chain complications that even a behemoth like Nike hasn’t been able to totally avoid. In an earnings call on Sept. 23, CEO John Donahoe spoke about some of the issues facing Nike’s global supply chain and how the athleticwear...
Under new CEO Paolo Porta, Hunter Boots seeks to diversify its products for a new generation The reset was devised by new CEO Paolo Porta, who joined in March, and CMO Claudia Plant, who joined in November. The first campaign under the new philosophy is called For the World Outside, which launched on Sept. 13 across all of Hunter’s digital channels.
Madewell expands resale experiment to include a physical store Through its partnership with ThredUp, Madewell has been dabbling with resale and secondhand goods for the last three months, making it one of the growing number of brands taking an interest in having more control over how its products are resold. With its temporary store focused on facilitating circularity, which...
Fashion brands are experimenting with linear and connected TV advertising Americans watched nearly 40% more TV throughout 2020, and fashion brands took notice. While advertising attention has largely shifted to digital and social channels in the last 10 years, linear TV made a comeback in the last six months, with a diverse array of brands advertising on TV. Many companies...
The New York Times’ Wirecutter ramps up style focus In early 2021, Wirecutter soft-launched a new dedicated style section on its homepage. While much of Wirecutter’s guides focus on consumer electronics and appliances, there was an undeniable appetite for more style recommendations.
How a buzzy new brand is scaling up in the midst of a global supply chain crisis Overnight, Collars & Co. had taken off. While ecstatic at the success, Baer had a problem: How do you rapidly scale up a brand to meet demand, when the global supply chain is ravaged? It was especially concerning, as he knew that even big brands with more resources were having...
Luxury retailers open at New Jersey’s American Dream mall The company’s latest effort, which opened on Friday morning, is The Avenue, an upscale section of the mall anchored by Saks Fifth Avenue and featuring a selection of stores by high-end brands. They include Dolce & Gabbana, Hermès, Saint Laurent and Mulberry.